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DBSpectrum

On the roadmap

Spectrum Engage

On the roadmap. Multi-channel execution from a single brief — email, SMS, push, in-app and messengers — without maintaining a separate build per channel.

In developmentMulti-channel campaign execution

One campaign, five separate builds.

A campaign that runs across email, push, SMS and in-app is usually assembled four times, in four tools, with four sets of copy that drift apart. The channel mix is a strength; the duplicated build is not, and it is why cross-channel programmes are quietly reduced to email-only.

Spectrum Engage generates the channel variants from one brief and one set of rules, keeping the message consistent and the suppression logic shared. This capability exists inside CRM HQ today; the product would make it available on its own.

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