Product
CRM HQ
A campaign operations platform: brief in, copy and translations out, every subject line scored before it sends, and a monthly report written from the results. In production use with CRM teams in gaming, mobile and SaaS.
Campaign data scattered, insight missing.
A CRM team's results are split across an ESP, a CRM platform, a spreadsheet and a folder of slides. The metrics are visible; the reasons are not. Working out why one campaign beat another means hours of manual analysis, so it mostly does not happen — and the same monthly reporting task consumes the time that analysis would have needed.
CRM HQ closes both gaps in one place. It holds the campaign history, runs the analysis against it, drafts the copy for the next campaign, and produces the monthly report. The point is not that it stores data — it is that it tells you what the data implies and then helps you act on it.
What it does
Eleven capabilities, all shipped. The two that change how a team works day to day come first.
Brief to send in one action
Write the brief, launch. Copy, workflow, subject-line variants and translations are produced together — typically inside two minutes, rather than days of back-and-forth.
Suggestions from your own history
Recommendations drawn from what has actually worked in your campaigns, set beside published industry ranges. Specific, not generic, and sharper as the campaign library grows.
Subject-line scoring
Every variant scored before anything is sent, so the choice is made on a signal rather than a hunch.
AI monthly reports
The recurring reporting task — pull the numbers, format the deck, write the commentary — generated from the campaign record instead of rebuilt by hand each month.
Knowledge Base
Your brand rules, tone and forbidden phrases stored once and applied automatically to every AI output. It is what stops generated copy sounding like generated copy.
Ten-plus languages
Translations produced in the same action as the source copy, not as a separate cycle afterwards.
Unified dashboard
Email, push and in-app campaigns in one view, with the channel breakdown and the trend against the previous period.
White-label ready
The same codebase runs branded for another organisation — which is how it is deployed for more than one audience today.
AI feedback loop
Ratings on generated output feed back in, so the suggestions improve against your judgement rather than a generic benchmark.
What it actually is
- In production use with CRM teams in gaming, mobile and SaaS (clients anonymised at their request)
- Single-file PHP application with a JavaScript front end — deliberately simple to deploy and to hand over
- Multi-channel: email, push, SMS, in-app messaging, web game client and messengers
- Integrates with Emarsys, Mailchimp, SendGrid and Salesforce Marketing Cloud
- Hourly automated data backup with a documented restore path
- Runs white-labelled for a second audience from the same codebase
Let's build better customer experiences.
One call, 30 minutes, no pitch deck. Bring the problem you haven't been able to solve.
or email [email protected]